To Build a Strong Brand within the Fashion Industry Literature review

To Build a Strong Brand within the Fashion Industry - Literature recapitulation ExampleStrong brand provides intangible value to the companies those results in the enhanced productivity, profitability and better race with the customers. (Pride, and Farrel, 2011, p. 351) This is probably the reason due to which many of the marketing gurus believe often say that product argon manufactured in the factories, but brand are built in the minds of the customers. Reason Building self-coloured brand in the fashion industry benefits the marketers in several ways such as step-down the issues tie in to the price sensitivity, increasing market share revenue, and brand equity and customer loyalty (Admedia, 2007, p.1) Benefits of stigmatisation mark inspection and repairs both the buyers and the sellers. From the perspective of a buyer branding helps the buyers to identify the products that the buyers like or disfavor it helps the buyers to identify the desired marketer branding helps the b uyers to properly evaluate the quality of the products Branding helps the buyers to reduce the risks tie in to purchase (Stafford and Faber, 2005, p. 139). From the perspective of the sellers branding helps the sellers to differentiate the offerings from that of the competitors Branding also helps the sellers in market segmentation via establishment of tailored made images, e.g. contact lenses is to Fast excision Brand helps the companies to reduce price competition that in leads to reduction of chances of price wars Branding helps the marketers to launch untested product that may carry the name of virtuoso or more products. This technique is well know as brand extension. This helps the company to reduce the risks related to introduction a new product successfully... From this research it is clear that branding helps both the buyers and the sellers. From the perspective of a buyer branding helps the buyers to identify the products that the buyers like or dislike it helps the buy ers to identify the desired marketer Branding helps the buyers to properly evaluate the quality of the products Branding helps the buyers to reduce the risks related to purchase. From the perspective of the sellers branding helps the sellers to differentiate the offerings from that of the competitors Branding also helps the sellers in market segmentation via creation of tailored made images, e.g. contact lenses is to Fast track Brand helps the companies to reduce price competition that in leads to reduction of chances of price wars Branding helps the marketers to launch new product that may carry the name of one or more products. This technique is well known as brand extension. This helps the company to reduce the risks related to introduction a new product successfully brand building exercises helps the company to increase brand loyalty Branding also help the marketers to fritter premium prices for a particular brand. A part from the core benefits successful brands also help the c ompanies to extradite added value Such added values help the brand to differentiate the products from that of the competitors. I practices properly brands can help the customers recognize the added value which may lead the customers to make the last(a) purchase. A consumer may be looking for assurance of quality under probable circumstances where the customers are not sure about the final purchase decision.